Nike Air Jordan 3 (III)
The Nike Air Jordan 3 (III) kicks were designed by Tinker Hatfield and were the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury flair. The Nike Air Jordan 3 (III) kicks were also famous for their humorous ads depicting Spike Lee as Mars Blackmon - the character Spike Lee played in his film "She's Gotta Have It". This campaign was known as "Mars and Mike" ad campaign. This was one Nike's most successful advertisement campaigns. These were the first Air Jordans kicks to feature the "NIKE AIR" logo on the back, but later replaced by the Jumpman logo, with the word "AIR" underneath it. This was said to be Michael Jordan's favorite kicks, and he wore them during the 1988 Dunk Championship ; which he won! and many other historical events in Jordan's basketball career.
The Nike Air Jordan 3 (III) kicks had low sales volume when first released in 1994. However when they were released again they were sold out instantly. A pair of the Nike Air Jordan 3 (III) model can be sold for up to $450 mow days. The long awaited "Fire Red" Nike Air Jordan 3 (III) kicks were released in March 2007. The original Nike Air Jordan 3 (III) had the "NIKE AIR" logo on the back. Nike replaced it with the Jumpman logo on recent Air Jordan models such as the "Black cats" or the "Pure $'s."
In 2007, The Air Jordan brand collaborated with the famous director Spike Lee to release a limited pair of Nike Air Jordan 3 (III) in a special colorway to resemble the Do The Right Thing movie poster.In the same year also had the "Flips" which moved the elephant print from the trim to the entire shoe and replacing it with white leather, indeed "Flipping" the original design of white leather with elephant print trim.
2007 also saw the "retro'ed" versions of the Air Jordan III's in two monotone colorways, all black and all white, nicknamed the "Black Cats" and the "Pure $," respectively.
The sole and mid-sole in Nike Air Jordan 3 (III) sneakers inspired the Jordan Spiz'ike, inspired by the Mars Blackmon character. |
